Monday, February 23, 2015

Using Social Media to Promote Sales

Hey everyone! I'm back a day early, by request, to share a few tips on promoting your listings via social media.

I use social media to promote ALL of my listings. This instantly gets you 20-30 more views, and most of the time, it leads to more sales.

I use two sites to promote my listings. Twitter and Pinterest.

Okay, first thing's first. If you don't have a Twitter, Facebook, or Pinterest account, you need to create one!
Register for Twitter HERE!
Register for Pinterest HERE!
Register for Facebook HERE!

I do NOT suggest using your own personal account for promoting your eBay business. Make a new account just for eBay, Etsy, Amazon, Bonanza, or whatever other selling platform you use. This helps customers find you and follow your active items, instead of seeing the pictures of your cat and your grandma's 80th birthday party!

After registering, find some people with common interests to follow. They will more than likely follow you back and help you gain even more followers.

Then, we need to find an active listing. Pick something from your active listings page that has a small amount of watchers/views.

 
 
After you click on it, your listing should come up, and you will see, on the right hand side the 4 share buttons. You can choose between: email, Facebook, Twitter, or Pinterest.
 


You now have to decide which platform you want to share this listing on first. I am going to pick Twitter, because it seems to get the most traffic to my listing.

After clicking the blue Twitter button, a page like this should pop up.


All of the keywords in the title along with the link to your listing will show up. This is all fine and dandy, but to get the most exposure and more traffic to your listing, you're going to have to insert some hashtags. For those of you who are like me and are not very tech savvy (yet)!  This is a hashtag ---> # .
The hashtag will make each keyword that you put it in front of searchable via Twitter. In this listing I will add the hashtag to the words: #FifaWorldCup, #Soccer, and #snapback. Sometimes eBay will go ahead and add a few hashtags for you, like it did for me above for #Germany.

After adding all your hashtags, click the blue Tweet button. Your tweet will then be viewable to millions of people, and the views on your eBay listing will increase almost instantly!




You can use the same process for Facebook or Pinterest. I find that Pinterest takes a long time to drive traffic to my listings. So I prefer Twitter, but I am slowly building my Pinterest fan base. I have yet to branch out to Facebook, but I am looking into it!

I hope this how-to post has helped you, and if you already knew all this  information, thanks for reading anyways! If you have anything to add, please feel free to email me via the contact form on the right side of the page, or comment below!
Also, if you have any questions, you can email me or post below as well.

Follow me on Twitter HERE!
Follow me on Pinterest HERE!

~Nandry

6 comments:

  1. I just started these services but i have a question, could you answer me this: should i delete the posts on pinterest and twitter after the item has sold?

    Thank you for your article. I appreciate the hint about having separate accts for personal vs selling stuff on pinterest and twitter.

    ReplyDelete
    Replies
    1. I don't delete the item once it is sold. That would be WAY too time consuming! Also, if people click on one of your links, and the item has ended, it will take them to the page and show the sold item, which may then make the person check out your store to look for similar items that you have for sale!
      Hope this information helps!
      ~Nandry

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  2. Great advice - I am going to try this out and see what happens. I just followed you on Twitter. You can find me at: https://twitter.com/MnMercantile

    ReplyDelete
  3. Hi Nandry, great tutorial! I see more and more sellers using this feature, especially on Twitter. I'm gonna try it out, curious to see the results. Thanks again!

    -Meinard

    ReplyDelete

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